Listener,

You’ve found ‘The City’s’ top new alternative station, ‘Pocket Rock It Radio’.

We’re broadcasting to you live’ish on the digital airwaves from the recently renovated studio ‘1a’ found inside the UWM radio headquarters.

Allow us to be your escape, and help you unplug from the world that never lets up. The 24/7 news cycles, the never ending political campaigns, doom and gloom. You won’t find them here. We’re all about the tunes at PRIR. Press play, and unwind. You do you, it’ll be our privilege to entertain you for a while.

We’re glad to have you.
– Staff, PRIR

In the winter of 2022 the UWM group acquired an old AM radio broadcast building, and old but picturesque art deco style building that’d seen better days.

The building was filled to the brim with old equipment, junk, a few prior residence, and in need of some serious renovations. During the renovation effort of the 2.5 story building the main broadcast antenna was severely damaged, onset by what was dubbed “unforeseen circumstances”.

Having spent the majority of the stations budget on cleaning out studio 1a and the atrium, purchasing some “flashy’ studio decor, and sparing no expense on signing some of The City’s top radio talent. There was no funding remaining to repair the antenna array. With spirits at an all time low it seemed the entire UWM radio project would be scrapped before it ever got off the ground.

It was then in a stroke of what management calls “genius”, but others would call “dumb luck” they turned to the digital airwaves to join the realm of radio. With the broadcast problem solved it was determined that ‘Pocket Rock It Radio’ would be given the first go at studio 1a, and the rest as they say was history.